Didn't hook up the surround sound and gave me instructions to return all boxes to ATT and cancel. Technician showed up 6 hours early which impacted my work day. Finally was approached at Costco to switch to DirectTV (w/ATT) and massively reduced my bill. Each time I would get on the phone or chat, the 'customer service' attempted to sell me cell service. 'It's a highly recognized brand, but we've got to take it to a new place,' Stankey said.Have been trying to reduce our bill for months. Stankey said his vision to refresh the brand will go beyond advertising, though he didn't reveal specific details for how he intends to jumpstart the company's image. The company's focus for the coming years will be building out 5G broadband service. AT&T shares have fallen about 25% in the last five years. Neither deal paid off for Stankey, who was instrumental in acquiring both companies as former CEO Randall Stephenson's top lieutenant. He has also separated DirecTV into a standalone company as he attempts to focus on AT&T's wireless business, which fell behind Verizon and T-Mobile in terms of number of subscribers after T-Mobile and Sprint merged last year.ĪT&T spent more than $160 billion, including debt, to acquire WarnerMedia and DirecTV. Stankey is in the process of merging WarnerMedia with Discovery. The company's stodgy reputation as a landline telephone provider and reliable dividend payer to investors still exists, even as AT&T has morphed into a wireless carrier and owner of media assets, including WarnerMedia and DirecTV. Various iterations of AT&T brands have been around since the late 1800s, just years after the invention of the telephone.

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